Struggling with e-commerce traffic?

March 28, 2025     30

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Many businesses have an online e-commerce store but zero traffic.

If you are also struggling with traffic, SEO is an important part for a higher ranking. With the help of SEO, you can rank your website top of the search engine results page. To rank, use these SEO tricks to improve your website’s traffic and rank higher on search engines.

It could be possible that you are using the right SEO strategies for your e-commerce business. SEO is not just keyword searching and putting them into your website’s content. You should understand users' needs and what keywords they can search on Google. Use more AI-driven search and analytics to understand your customers’ behaviour. 

"It’s much easier to double your business by doubling your conversion rate than by doubling your traffic." — Jeff Eisenberg

You need more advanced seo strategies to improve your website’s performance, which can rank higher on the search engine result page(SERP) and drive more traffic to your online store.

 

Here are the top 7 SEO tips to boost traffic to your e-commerce store in 2025:

1. Use AI-driven Keyword Research:

To rank higher on Google, use AI-driven keyword research, You can also use the keyword research tools to help you find high volume keywords. Understand and think about the customer’s perspective, what customers can search for.

The best advice is to use long-tail keywords like ‘best wooden brown desk in Ahmedabad’ rather than using general keywords like ’office furniture’. Long-tail keywords are likely to rank higher on search engines than short keywords.

2. Optimize Product & service pages:

Your products should be displayed neatly with a clear background and high-quality images or videos. Use keyword-centric alter text for every image.

Make sure your website’s service and product pages are aligned with AI-powered search algorithms, which could lead to more visibility on search pages.

Use more natural queries that could be searched on the search page, like ‘Best washing machine manufacturing company in the US’.

3. Improve speed for higher rankings:

Faster website pages are an important part of SEO. Fast-loading pages are likely to rank high on the search results page.

You should ensure that your website loads faster in just 1 or 2 seconds. Search engines' crawlers consider fast-loading pages the best result for the query that has been searched on Google related to your niche.

For a higher ranking, your files should be minimum size. Such as using compressed images or videos, minified CSS, and JavaScript files. 

4. Optimize voice search:

With the rising use of AI-based digital assistants like Siri, Alexa, etc, search is replacing typing. You should consider using the keywords that are naturally searched, like “where can I shop for affordable computer parts in Los Angeles”.

These types of keywords are more likely to rank higher on search engines. Over half of B2B buyers use voice search when they are searching for any services or products.

5. Use both local & international SEO strategies:

To target customers from local areas or an international area, use keywords that are location-based, such as “Wholesale cotton fabric dresses in New York” or “Electric light bulbs in bulk in Mumbai,” and to target international customers, you could use keywords like “affordable precision tools in asian market.”

Use hreflang tags to specify the language and region of your website, which increases the user experience and chances of ranking high. Use location-based keywords in your content or alt tags of your images to improve your site’s SEO. 

6. Content: AI Generated, Human Optimized:

Your content should be organic, not AI-generated. All the search engines are likely to consider organic content as valuable and show it on the SERP(Search Engine Result Page).

Don’t just write the plain content; first, search for the keywords that hold heavy volume. Then use that keyword and write the organic content, specifying the details clearly about the product or services that could help the users understand it.

AI can help with Idea generation and making your content proper, but you can not use the AI to generate content. Because organic content is more considered valued than AI-generated content. Content is the key to better SEO, so make it keyword-rich, neat, and clean.

Create content that includes the mention of the services or products that you sell, and keywords that people search on search engines in your industry.

7. Add Schema markup:

Schema markup is an important part of SEO strategies. It is used to describe services, products(name, category, price, product code, etc), breadcrumbs, FAQs, blogs, organizations(Address, contact number, etc), and much more.

There are many types of schema markups, which include:
1. Product - product name, category, price, ID, brand, ratings, description, availability, etc.
2. Breadcrumbs - Type, name, position, etc.
3. Articles - Type, ID, headline, description, date, author, etc. 
4. Events - Event name, location, date, and ticket information.
5. Local business - name, address, phone number, opening hours, closing hours, and geographical coordinates.
6. Review - reviewer’s name, ratings, and review text
7. FAQs - type(if its question or answer), name(question), description, text 
8. Creative works (Movie, TV series, books, music, recipe) - type, author, director, actors, duration, and ingredients.
9. Person- name, job title, contact details, and social media profiles.
10. Image, video, and audio - caption, thumbnail URL, and duration

And so on.

Implement the schema markup (structured data) into the head section or before the <body> tag ends. Schema markup is used to show search engine crawlers about your products or services.

To improve rich results.

Conclusion: To rank higher on search engines and attract more traffic to your site is essential for your online store. SEO is the best way to get traffic on your site by implementing rich content with higher-ranking keywords, improving page speed for user experience, optimizing services and product pages, and implementing schema markup for rich results. In 2025, smart AI features and advanced SEO strategies can boost your online store’s traffic and grow your business.

SEO is the key feature to improve if you want to rank your website higher and increase the customers to your site. You have to use strategies for better performance. Try new keywords if the current ones are not working.

At Queryfinders, we offer SEO and digital marketing services to help you grow your business. We offer Search Engine Optimization services in which we help you rank higher on Google, which is a factor to get leads more than your competitors, a speedy website, and rich content so users can have the best experience on your site. With digital marketing, we offer email marketing, WhatsApp campaigns, and social media marketing strategies to convert visitors into customers.